FTP Games
Free-to-play sports games as a scalable acquisition channel
About This Service
Major media brands such as The New York Times successfully introduced this model, with their games being played more than 11 billion times in 2024 alone. The strength of free-to-play lies in its accessibility: users can participate instantly, return daily, and build habits without any financial barrier or commitment.
Instead of generic puzzles or word games, we create interactive sports experiences that tap into sports knowledge, predictions, and competition. The games are easy to access, require no registration, and contain no betting mechanics, making them suitable for a wide range of regulatory environments.
The primary objective is to generate high-quality traffic and recurring engagement through entertaining and repeatable gameplay. From this engagement layer, users can be guided in a natural and compliant way toward sportsbook platforms, where conversion can take place.
Key Features
Proven engagement model
Built on globally successful free-to-play mechanics.
User Retention Optimization
Strategically designed to increase user engagement and retention rates.
Customizable Game Mechanics
Tailored to your brand and user preferences.
Seamless Platform Integration
Easy integration with your existing betting platform.
Scalable conversion potential
Natural flow from play to platform engagement.
Pricing
Starting from €2,500
Pricing depends on:
- Game complexity
- Number of games
- Integration requirements
Contact us for a customized quote tailored to your needs.